Within the Home Décor category, Kim Sabel innovated a line of dimensional placemats called LacematsTM, named for their intricate cut-work designs.
Materials used included foam, acrylic, faux leather, polypropylene, felt and wood veneer.
The all-custom product line was created for clients Crate & Barrel and Bed Bath & Beyond, and was awarded everyday and seasonal placement. Kim worked directly and cooperatively with the store buyers to provide custom designs to suit their preferences.
Kim developed and designed the logo, brand identity and all packaging associated with the product. She oversaw the product quality direct from the factories in China, communicating all adjustments needed.
All creative direction, art direction, and design was executed by Kim Sabel.