The Love, Elsie® brand was created by Elsie Larson (known now for her popular lifestyle blog, A Beautiful Mess), together with Kim Sabel, for KI Memories. The brand debuted at the Craft & Hobby Association tradeshow in Anaheim, CA. in January of 2007.
In keeping with the Love, Elsie brand, Kim designed the booth in the style of a small home, complete with a kitchen. Using a limited budget we created a fresh and friendly space that was inviting for guests, communicated the personality of the Love, Elsie brand, and showed off the product in creative ways.
Kim used FLOR carpet tiles in a checkerboard pattern for retro appeal on the floor and to add softness under visitors' tired feet.
Other details included: 3-D laser cut logo signs, an actual cut-out window in the "kitchen" with flower box on the outside of the booth, a sink, craft sample hanging rod display, and custom vinyl graphics illustrated by Elsie and Kim.